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NUGU Buds / 2020

True Wireless Earphone
NUGU Buds is a wireless earphone that combines the cutting-edge artificial intelligence technology from SK Telecom and the renowned sound tuning expertise of Iriver. This remarkable product integrates SK Telecom's suite of AI services, allowing users to leverage the earphone as a voice secretary through the intuitive 'T Phone x NUGU' application. By simply touching the earset, users gain access to a wide range of AI-powered features and functionalities, transforming the earphone into a versatile personal assistant. NUGU Buds exemplifies the seamless integration of state-of-the-art technology, offering users a truly immersive audio experience with enhanced AI capabilities. The collaboration between SK Telecom and Iriver ensures that the sound quality is finely tuned, delivering exceptional audio fidelity and clarity. With NUGU Buds, users can enjoy the convenience and intelligence of AI services while immersing themselves in a high-quality audio environment. This product exemplifies the commitment to innovation and user-centric design, catering to the ever-evolving demands of discerning consumers seeking a seamless blend of cutting-edge technology and exceptional sound performance.

Designed by BKID
Participated in the process from research to mass production follow-up

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