Bloem / 2023
Donghwan Song, Pyeori Jung

Collaboration Project with Pyeori Jung

Bloem is a modular container inspired by the structure of artificial bee boxes found in apiaries. Made from anodized aluminum, it is designed to be both functional and visually engaging. The stackable and separable units allow users to adapt the container to various needs, offering flexibility in both form and use. The flower-shaped handles on either side add a subtle yet playful detail, softening the industrial feel of the aluminum while enhancing its decorative appeal. Developed in collaboration with Pyeori, Bloem was presented at ‘Drawn To’ pop-up store exhibition in Eindhoven, Netherlands. This event, held at Sectie-C, brought together 17 designers from across Europe, particularly from Eindhoven and Belgium.

Fabricated in Eindhoven, NL

Photographed by Pierre Castignola
Exhibited at 'Drawn To' in Sectie-C and 'Dutch Design Week 2023'